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The Sentry Blog

Let The Sentry be your go-to resource for all things SaaS. The Sentry works to provide readers with real value and expert insight on the software and IT industry.

How to Fund a SaaS Startup Without Venture Capital

One of the most common questions we hear from entrepreneurs is, “How can I launch my SaaS startup without venture capital funding?” As entrepreneurs ourselves, we’ve asked that same question and we know how challenging it can be to get a startup…

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5 Saas Metrics Your Investors Care About

We help Software as a service (SaaS) businesses in the startup and in the growth phase. Many SaaS businesses in these phases are in the process of working with investors to raise capital. Most entrepreneurs can easily produce revenue and cost…

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5 Saas Revenue Generating Tricks You May Have Not Known

Generating new revenue doesn’t necessarily require the construction of a new application. In many cases, SaaS businesses willing to utilize the techniques below will quickly realize additional revenue from their existing application. If your goal…

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